MARKETING SPECIALIST
JULY 2020 - AUGUST 2026
VILLAGE STORES | GOLD COAST, AUSTRALIA
Over six years, I took ownership of marketing performance across every channel, delivering a 225% increase in online sales, 177% growth in social following, 63% growth in monthly views, and a sustained increase in consultation bookings driven directly by campaign and content strategy.
CORE DUTIES
Campaigns
Developed and executed targeted marketing campaigns to increase foot traffic and online sales. Analysed customer data and market trends to adjust strategies for optimal impact. Owned CRM & lifecycle marketing end-to-end, from audience segmentation and retention strategy through to email/SMS campaign execution using Shopify Messenger
Analytics & Reports
Developed in-house market research reports and product pricing structures for new and existing products using GA4, Meta Ads Manager, Retail Express Reports and custom boards I created in Monday.com. Managed budgets for marketing activities, ensuring cost-effective promotional efforts.
Web Design & Content
Captured content for Socials, Website and Email using either a Canon EOS 5D, Sony a7R vi or iPhone.
Staged studio / shoot locations.
Photographed finalised interior styling projects.
Owned website content, merchandising, and UX strategy. Identifying and prioritising conversion rate opportunities, briefing developer and design support as needed, and overseeing on-page SEO to improve visibility.
Product Launches
Owned end-to-end product launch strategy, contributing to product selection and design, setting pricing structures, and directing marketing materials and campaigns to drive launch performance.
CAD DRAFTSMAN
JULY 2017 - AUGUST 2026
FREELANCE | CANADA
Working closely with small scale Interior Designers in Canada I would generate floor plans, elevations, renders and full presentation packages. This service was to assist Designers to better convey their ideas and designs to their clients.
CORE DUTIES
Prototyping & Production
Prototyped and refined custom furniture designs, liaising directly with manufacturers and upholsterers to resolve construction details and bring bespoke furnishings from concept through to final production.
CAD & Documentation
Developed CAD visualisations and technical drawings using AutoCAD, SketchUp and Photoshop
Design Presentations
Developed presentation packages for Interior Designer's clients. Inclusive of Designer's specs, branding and plans
SOCIAL MEDIA MANAGER
MARCH 2019 - JUNE 2020
MED CENTRES | GOLD COAST, AUSTRALIA
In this role, working closely with the clinic Director and Doctors, I managed the Clinics Websites, Social Media Accounts as well as the professional accounts of individual Doctors.
CORE DUTIES
Content Creation
Managed the creation and distribution of content over social media channels, website & Print. Improving brand awareness and patient engagement.
Created, presented and implemented social media strategies to increase digital and physical traffic.
Analytics & Reports
Analyzed performance metrics and analytics for Facebook Meta, Google Analytics, later.com.
Engagement
Monitored and responded to online inquiries and comments, enhancing the clinic's online reputation. Organised public Staff events within the community.
RECRUITMENT CONSULTANT
JANUARY 2019 - JANUARY 2020
SIDEKICKER | BRISBANE, AUSTRALIA
In this role I managed high-volume recruitment and candidate onboarding across hospitality, retail and events, sourcing and screening candidates to meet client workforce requirements. Managed client relationships and coordinated placements, while maintaining strong candidate engagement to support repeat business, referrals and ongoing staffing needs.
CORE DUTIES
Interviews
Conducted interviews and skill tests for roles in hospitality, admin, trades and nursing.
Client Accounts
Managed client accounts, ensuring satisfaction through timely and effective placements. Assisted with the selection of applicants to ensure clients requirements were met.
Staff Management
Accompanied staff to large hires, acting as a point of contact for staff and clients. Organised schedules, uniforms and locations.
LIGHTROOM
PHOTOSHOP
SKETCHUP
REVIT
BLENDER
AUTOCAD
SHOPIFY
WIX
GOOGLE ANALYTICS
META ADS
MAILCHIMP
CANVA
MONDAY
GOOGLE SUITE
MICROSOFT OFFICE
PROGRAMA
CAPCUT
Technical Toolkit
My
